With so many online marketing strategies out there, have you ever wondered which strategy should you focus on? There’s social media marketing (SMM), search engine optimization (SEO), Pay-Per-Click marketing (PPC), content marketing, email marketing, and influencer marketing just to name a few.
So how do you figure out which is best for your business? Which brings a positive ROI?
Why Online Marketing Matters
Long ago, the most popular way of promoting your brand is by using a billboard. Anywhere you look, they just seem to pop up from nowhere. And It does get our attention.
When we were young and saw a billboard with a Jollibee advertisement, we asked our parents if we could go and eat at Jollibee. And of course, you know what happens next.
While billboards are still an effective way to deliver your brand’s message to your customers, they won’t provide you with enough data to analyze compared to online marketing.
How much attention did it reach? What is the percentage of those who converted to paying customers?
Most billboards now are adopting digitally and getting a lot of eyeballs.
Online marketing is different because it provides us with larger reach and user engagement data.
When I talk about reach, Google alone handles 5.6 billion searches per day. That’s a lot of searches!
And if your website appears on top of the search engine results page (SERP), your brand will definitely get a lot of attention. And hopefully, turn those visitors into paying customers.
The key difference between online and offline marketing is data. You can track any engagement that has happened online and can modify your strategies based on the reports.
Take a look at my website’s traffic data.
Yeah, I know. My website isn’t getting a lot of traffic, which is okay. The good thing is that I was able to get a lot of valuable data from my website’s report.
I was able to check which web page perform better and which page needs to improve.
For every different online marketing strategy out there, they provide you with various reports to look at.
Which online marketing should you focus on?
While there are several different indicators that you can use to choose your online marketing strategy, I believe the following 3 steps will definitely help you find which brings a positive ROI.
1. What’s your budget
Most businesses spend a budget on marketing from 0 to millions of Dollars. It’s crazy, but it’s true. It’s just simply because marketing is essential to your business.
Spending a lot on marketing doesn’t mean that your campaign will be a success. Even just on a tight budget, if done correctly, would bring a positive ROI.
If you are on a tight budget, just start by creating a business page on social media such as Facebook. That would be a good place to start building your brand awareness. It won’t cost you a penny unless you try running some ads. But if you seriously want to build a strong online presence, consider investing in your website right away.
In today’s world, having a website is more important than ever. Consumer behavior is changing. They are looking for more information before considering buying your products or services. Your website would be a great place for your customers to learn more about your brand.
Your website will also serve as your central hub for all your online marketing strategies.
By having a website, you will be able to experiment with different online marketing strategies from blogging, SEO, PPC, SMM, email marketing, and more.
Plus, if you have an ecommerce business, these online marketing strategies works really well.
Do you need help with your website? Write me a message, and I’ll help you build your website for free.
2. Know where your target audience is
First, you need to define who your target audience is. Not everyone will be your customer. It will just be a waste of resources if you spend campaigns on users that won’t be needing your products or services.
You need to be specific about who your audience is. What are their demographics and psychographics? So you may know where they spend most of their time online and where to find them.
If you decided to follow them on social media platforms, here are some demographic guides from khros that you may want to check out.
And if you think that they are just on Google searching the web, You might be right. Because Google ranks number 1 in terms of website user traffic worldwide with a whopping 89 billion total monthly visits.
Just keep in mind that more reach doesn’t mean that it’s doing good. It’s better to have less but converts.
3. Focus on one strategy at a time
As what most great marketers advice, You need to focus on just one strategy before moving on to the other.
The most common mistake is trying every strategy all at once.
Just pick one strategy, experiment, and master it before moving to the next.
Which online marketing strategy will I be focusing on in 2022?
My primary focus in 2022 will be blogging with search engine optimization (SEO) in mind. Blogging is a marketing strategy that shares free valuable content with your audience.
And believe it or not, it actually produces positive ROI.
SEO is also essential for blogging because it helps your web pages rank better on Google and other search engines.
Blogging is not just for a personal blog, it’s also great for business. And If you do have a business, you should consider blogging.
When you decided to incorporate blogs into your business, don’t sell them anything yet.
At least for now. Focus on creating valuable content.
Your audience may not purchase right away, but may convert into paying customers when it’s time for them to buy.
You’ll be on top of their mind when choosing a brand because you have already established yourself as a thought leader in your niche.
It’s definitely not how you get rich quickly.
But blogging regularly would help grow your online presence in the long term as it provides you with organic, free, and passive traffic from search engines such as Google.
I hope that this article helped you determine which online marketing strategy you should be focusing on.
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Featured image credit: Dominika Roseclay
I’m a budding entrepreneur. My blog focused on entrepreneurship, where I share my personal experiences, lessons I’ve learned from other people, and strategies that I’d love to experiment with. Learn more about me.
